Exteriors Designer Showroom

Industry Setting

Exterior’s is a new concept in outdoor furniture. It enables designers to choose from classic to contemporary patio styles, and personalize their selections with coordinated collections of durable designer fabrics and sturdy materials that can withstand the elements. This allows their customers to infuse their unique style into their outdoor environment.

Challenge

Develop a brand, creative services, media planning and buying, digital marketing, SEO, and social media. In addition, evaluation and restructuring their digital platform, including exteriorsshowroom.com, and developing the Exteriors rebrand.

Strategy

In designing the new logo, [we] strived to produce a symbol that connected the Exteriors line to nature, while clearly communicating its distinction as a separate customizable entity. This goal was accomplished by utilizing the simplified graphic letter E logo and modifying it to be a living logo to reflect the Exteriors name. While the logo is a single color, our creative team used two colors for the branding to both distinguish the line and convey its customizable quality.

REBRAND

Responsive Website

Creating a visually captivating, responsive site was important for the client. The site designed and developed champions a responsive design for easy mobile browsing. It’s a great sales tool for the company, as they pull it up on their iPads and review their furniture collection with prospective customers. Customers have said they are impressed by the interactive digital brochure, and that the ability to compare all of the models makes them feel more comfortable making a purchasing decision. The WordPress CMS is completely customized for the furniture collection, with easy to use content management forms. Managing and updating inventory is a breeze.

Capabilities Brochure

[We] evolved the website into a brochure that supports business activities. This improved the company’s visual presentation and leveraged three key differentials: customer service, product quality, and brand sustainability. The brochure is a strong marketing piece for existing and potential clients.

Environmental Design

Evolving the brand throughout the store was essential. Their sole purpose is providing designers with the absolute best in outdoor furniture. The extensive designer showroom is a one-of-a-kind resource where designers can access the latest trends and fashions in outdoor furnishings. Capturing the spirit of this brand messaging, the most alluring application of the brand is the “living logo” that meets clientele in the showrooms entrance.

ADVERTISING

Print and Digital

The print reflects the mission of the company: To inspire a sense of well-being through style, quality and practicality. Clean and direct, these ads were run in interior and exterior design publications.