Hye Cider
Challenge
Not yet established, the Hye Cider needed a complete brand that would put them on the map. The challenge was to revolutionize the cider market in Texas by finding answers to the digital transformation and thereby keeping Hye Cider position as first mover.
Strategy
[We] strengthened Hey Cider’s brand positioning as the innovator of the cider industry by focusing on high-level user experience and the usability of the website. Storytelling is a key element in providing inspiration and guiding the customer through the cider details while emphasizing the expertise of Hye Cider.
Results
Hey Cider now provides a unforgettable experience by offering quality products and services throughout all customer touchpoints.
BRANDING
Responsive Website
The new design includes a refreshing color palette, adapting the logo to a mobile friendly version, selecting new typefaces that represent the online world and the face-to-face customer service. The spacious display of all products and new layout principles are the core of the new Hye Cider brand.
The website serves as an inspiration board and exploration into the hill country. It acts as a more personal medium in selling cider than a generic brewery. Their highly rated customer service was made apparent by representing the team members and calling them “ciderist savants”.
Packaging
The newly designed packaging purposefully moved away from the industry standard to a more personal version. The layout, color and quotes on the packaging change in regards to the flavor of the cider. Each of the labels embrace the rockabilly culture identified by the owners. Can designs are accompanied by growlers that can be purchased from the brewery.
Promotional Products
Most guest that make the trip through in the Hill Country enjoy the memorabilia of their experience. Along with hats, and shirts are a series of custom letterpress posters printed on paper made with genuine brewer’s spent grain.
