Today’s consumer doesn’t just buy a brand, they join it. This is why the best brands are simple ones: they’re easy to understand and impossible to ignore.

Everything I do is focused on helping brands simplify and clarify who they are and what they stand for. From strategy to activation, I collaborate with my clients to craft the content, moments, and messages that build modern brands, and express them clearly, authentically, and in unexpected ways.

Though your company vision, customer personas, and brand purpose will dictate the flavors and styles that you use for your organization, some elements will be fundamental for every company. For instance, you’ll always need a great brand name, a strong unique selling proposition (USP), and of course, an imaginative and relevant logo design. Here are several logos that I’ve created for my clients that have propelled their brands.

Any cue used to project the relationship between you and your audience is a brand artifact. Artifacts come in all different forms. For instance, a logo is a visual brand artifact of the relationship between the organization and an audience. These are several artifacts used throughout the Purk brand.