They use high impact themes and concepts to reach a carefully selected customer. They focus on a product, service or program, and rely on careful research and planning.

For many organizations, the campaign planning process can become a challenging endeavor. Maybe your organization has had ideas in the past with no idea of how to make them happen, or maybe your organization has tried an idea in the past that eventually failed. Bystrom Design takes the guesswork out of advertising campaign planning by approaching marketing and communications plans from every angle. By using a smart, comprehensive approach, I make sure that every angle of your campaign is fully considered before it launches. The result? Better targeting, better response and a bigger impact.

When developing your campaign, I conduct a strategic analysis of the audiences that your organization is considering – as well as the ones you may have overlooked. I identify the who, what, when and where for your strategic messaging to ensure that your brand is placed in the right format, the right area and right in front of the people who need to see it the most.

Throughout the campaign planning process, I identify the key metrics and KPIs (key performance indicators) that will provide measures of success throughout every facet of your campaign. By considering these factors ahead of time, I build in opportunities to change course if predictions, results or expectations change, providing you with a smart, agile campaign that offsets risk and provides multiple paths to success.